Creative lead for COOLA Skincare

Spearheaded the visual direction of early concepts and worked with axillary departments and ownership on revisions and final approved concepts.

Worked with the marketing department to create art assets for pitch presentations to prospective clients, social media assets, and marketing assets.

Maintained good relationships with vendors to manage all stages of proofing and pre-production sampling, and all the hurdles that come with creating innovative products with unique and custom print needs.

Managed the visual direction of product, lifestyle, and application photos so that all assets were consistent with brand standards and the visual messaging for the campaign.

PDP Assets

Marketing Assets were created for vendors like Amazon and Ulta to showcase key product features and act as a use and application guide to prospective customers.

Social

Marketing assets were created in conjunction with the in-house marketing team for platforms like Instagram, Pinterest, Facebook, and TikTok.

Production

Supervised all aspects of print production and proofing, from reviewing early conceptual pre-production samples to approving the final product.

Maintained strong working relationships with vendors and the in-house innovation team to more easily communicate conceptual goals of new products and work quickly through production challenges.