Creative lead for Sunless Tan

The Sunless Tan collection was created to showcase a premium sunless tan product formulated with Ecocert®* certified organic ingredients.

It was important for the design to communicate premium and organic, so an effort was made to keep the design simple and clean, with rounded primary components that juxtaposed against angular packaging.

Ecocert® COSMOS is an international standard for organic and natural products that is designed to serve the best interests of the industry, its customers and the environment.

PDP Assets

Marketing Assets were created for vendors like Amazon and Ulta to showcase key product features and act as a use and application guide to prospective customers

Production

Supervised all aspects of print production and proofing, from reviewing early conceptual pre-production samples to approving the final product.

Maintained strong working relationships with vendors and the in-house innovation team to more easily communicate conceptual goals of new products and work quickly through production challenges.

Conceptual

In an effort to lower shipping costs and the carbon footprint, new secondary packaging ideas were explored.

The idea here was to make the primary components the hero visual and the semi-transparent packaging secondary. It was also important for the packaging to be a collapsible flat pack design and made of eco-friendly, environmentally sustainable, and fully recyclable materials.