Art Direction: Digital
Art direction for digital advertisements, web assets, and social media campaigns.
Supervised and managed the visual direction of product, lifestyle, and application imagery so that they were consistent with brand standards and ready for use as eCommerce assets for vendors like Amazon, Sephora, Walmart, Target, and Ulta.
Worked in collaboration with marketing and eCommerce teams to create assets for the relaunch of COOLA.com, emails, digital advertising, and social media presence.
PDP Assets
Marketing Assets were created for vendors like Amazon and Ulta for use as product imagery, to showcase key product features, and for use + application guides to prospective customers.
Social Ads
Marketing assets were created in conjunction with the in-house marketing team for platforms like Instagram, Pinterest, Facebook, and TikTok.
Website Relaunch
The COOLA website was rebuilt from the ground up with the goal of featuring a more dynamic and multiple device-friendly UI, as well as a complete overhaul to the brand aesthetic
Email assets were created in conjunction with the in-house marketing team for all product launches and social initiatives.
Photography + Videography
Art direction for photo shoots, creating shot sheets, storyboards, and retouching, color correcting, and preparing photography for use.
